There are a lot of intricacies when it comes to launching a successful Kickstarter campaign.
Indeed, creating and putting a campaign out there can give you a great sense of accomplishment, but at the end of the day, it’s only the beginning of your crowdfunding journey.
You need to continuously catch the attention of potential Kickstarter backers and eventually get them committed to your cause.
With hundreds of thousands of people competing for funding on Kickstarter, knowing how to effectively market your campaign is vital. So, to help you with this, here are some practical tips on how to attract more backers to your Kickstarter campaign.
Lean on Your Inner Circle to Get More Backers
We can’t stress this enough. In fact, in a previous blog post about insider secrets on how to run a successful Kickstarter campaign, we mentioned the idea of aggressively talking to people in person about your project.
Whether it’s to family or friends, you have to be able to pitch at the drop of a hat. By doing so, it gives it a more personal and more targeted approach, rather than merely posting on social media sites.
In addition, this can be a great starting point for you to reflect on your brand’s messaging, as you can easily get feedback from your inner circle.
Legitimize Your Brand
Even though it is your company it doesn’t mean you should be liable for its debts and liabilities if everything goes up in flames.
When you’re a sole proprietor whose main focus is to simply conceptualize, create, and market your product, then you might want to consider switching to becoming a limited liability company (LLC).
Forming an LLC comes with a myriad of benefits, least of which is improving the perception of your brand as “official” and “trustworthy.”
Considering you’re looking to attract investors who don’t really know you as a person, those three letters next to your company name can validate the legitimacy of your company and improve conversions on your Kickstarter campaign.
You can show appreciation by simply giving backers samples of your product.
This could also be the opening you need to tap into a particular niche in the market. Aside from further increasing brand visibility, you’ll also validate the quality of your brand from a consumer’s perspective.
You can offer product samples through many different ways - either through a social media influencer or an in-store demo, or via a customer bonus promo or a sponsored event.
Remember to rely on your creativity; it’s what got you here in the first place.
Go Old School
Despite the power of social media, there’s nothing quite like a good old PR campaign for your Kickstarter campaign.
Focusing on public relations can attract the attention during your final marketing push.
You can reach out and distribute your press release to a lot of people such as bloggers, publications, and other media outlets that cover your startup’s niche.
Just be sure to follow up midway through the campaign if there is new information and/or any developments.
This is also the perfect opportunity to show them some love by providing them product samples.
Wrapping Up: Get More Backers
Launching a Kickstarter is a journey, a lot your success comes down to detailed preparation. Once your campaign is live you have a time crunch, a short window of opportunity, to raise the funds your need to get your project funded.
Starting with our inner circle can propel the initial interest in your project, but to really take it the next level you're going to need more than your friends and family.
Ideally, you'll have some samples/prototypes of your product available to show appreciation, even more, samples are necessary to garner some solid media coverage, yes real old school PR.
It's rare to get PR for crowdfunding in 2020 without samples or other solid proof that your idea is legit. You can thank the many failed crowdfunding projects - or downright crowdfunding scams - for that.
With hard work, a network, and some luck -- you'll get plenty of backers to fund your Kickstarter project.